Content strategy, copywriting & digital marketing services
Content & Editorial Strategy
Streamline content from brief to broadcast, with detailed and targeted content calendars, bespoke content formats and a wide range of delivery channels.
Copywriting & Editing
Hit the right audience with the right message, using social posts, infographics, blog articles, webinar and podcast scripts, paid placements and thought leadership pieces.
Research & Library Curation
Refresh old articles and keep insight libraries relevant by repositioning content and aligning it with the latest SEO and GEO best practices.
Content strategy and deployment, from brief to broadcast
With a tsunami of ‘AI slop’ making its way across the digital realm, maintaining a strong and engaging content library has never been more essential to a modern, customer-centric communications plan. With a combination of content strategy, copywriting and library curation, you can make sure the right people see your story, the way you want to tell it.
- Content & Editorial Strategy
- Copywriting & Editing
- Research & Library Curation
Paul Wilkinson, Managing Director
“As a writer and content marketing specialist, with a wide experience of professional and financial services content and editorial management, I’ve worked with many of the UK’s leading financial, legal and utility household names. I have a keen interest in the increasing focus towards Environmental, Social, and Governance (ESG) goals within professional services, and the expanding opportunities for quality content in this space.
I began my career in marketing for a London law firm and then spent several years teaching cross-cultural business practices in China and Turkey. Since moving to Edinburgh, I have focussed on professional services content, particularly for financial services, continuing to produce an expansive range of high-level reports, web and magazine articles, news stories and podcasts, as well as managing high-level communications strategies and stakeholder editorial boards for the UK’s Big Four.”
Get in touch using the form below or email at paul@wilkinsoncontent.com